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Why hire me?

 

 

I champion, drive and define actionable digital solutions for business problems. 

 

I juggle beyond design - I build and foster strong teams; advocate agile and flex to fit within your current structure.

 

I bring design led processes into any environment.

Pragmatic Consultant

 

Exceptional cat herding skills

 

In a nutshell

 

 

Seasoned leader of global UX & Product teams & passionate advocate of UCD...

specialising in UX, Product & Service Design within Digital Transformation...

analysing behavioural data to help drive digital changes...

 

across SaaS, web, apps & stores...

 

in Banking, Airlines, Retail, Legal, Telco...

 

across Consultancy & Client-side; B2C & B2B – from startups to enterprise.

More than twenty-seven years of making sure people enjoy the digital products they use. Finding the ways to knit together the needs of users’, customers’ and the business whilst providing an engaging experience.


My User Experience teams have been across different parts of the globe; small to large companies, in-house and consultancy side.  Always multi-disciplinary - information architects, interaction designers, visual designers, copy, research & frontend devs.

I have been lucky to be part of the rapid evolution from green screen software to the magical realms of RIA. I have worked with some amazing people who have taught me to respect all of the skills that contribute to a truly immersive, interactive and explosive experience. I am always true to my UCD roots - I use quantitative and qualitative research to provide insights to direct product development

Grounded in strategic online developments, I work with business leaders and stakeholders to develop and realise their commercial solutions. I advocate experience design techniques to drive traffic, improve dwell times and increase conversion rates - shifting businesses from commoditised environments to experience-led digital journeys.

My CV 
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Proud moments:
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Full transformation of a wealth management platform (transforming from spreadsheets to apps)

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Sponsoring agile processes to garner adoption and champion it's benefits

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Increasing revenues and footfall for a UK high street retailer - hitting not only the stretch target of £250m but also shifting from 30% to 66% online business

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Increasing usability and satisfaction for users - CSAT scores; improved usability and increase use

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Introducing Design Led thinking into large, sluggish organisations

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Modular design pattern systems to enable faster deployment and consistency of experience

My footprint
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Conferences   

2019 ECommerce Digital conference  - Journey Mapping

2019 UX Roundabout, London - Agile & UX

2015 Interact, London - UX Unicorns -fables or legends?

2014 Digital Delivery  - Wealth Management

2012 OzChi - Agile & UX

2012 Agile UX - Sydney

Who I have worked with
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'If you can make things easy to use, then the world will love you'.

Making Websites Win, Karl Blanks & Ben Jesson

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